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Without a doubt, Campari dominates cocktail menus in Italy. It’s the base to some of the most iconic Italian cocktails in history. But the Campari company also released another aperitif, Aperol. This product has always been in the shadow of Campari. It was first created in 1919, but did not become popular in Italy until after the second world war. With Campari being such a strong bitter flavour (which many people either loved or hated), Aperol was designed to be a lighter, softer alternative. It’s 11% alcohol rating makes it less than half the strength of Campari. Only in recent years, the Aperol name and brand has stepped out of the shadows and come into it’s own. In 2010, Aperol won the highest accolade possible by winning a double gold medal at San Fransisco’s World Spirits Competition. By far the most common Aperol drink to order is an “Aperol Spritz”. This is simply a single shot of Aperol, topped with lemonade and garished with a slice of orange, or lemon. It’s a light refreshing drink, perfect for a hot summers day in Milan.
As I often do when we are in bars, I like to take a look at the back-bar, to see what else they have decided to stock. There is one product which I’ve noticed in all Italian bars. It is a product which is a household name in Italy, but a bit of a mystery abroad, It’s Fernet Branca. This unusual and lesser known spirit has a dark colour and a syrupy texture. Some have said it’s similar to Jagermiester. It’s flavour has been compared to a mixture of medicine, crushed plants and bitter mud. It’s exact recipe is a closely guarded secret, but what we do know, is that it’s production (both recipe and process) are still same as when it was first produced in 1845.
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In the hot summer sun, I felt today may not have been the best time to try a Fernet Branca cocktail. I’m sure I’ll have the chance to try some again soon. I was happy with sipping on my Aperol spritz, sitting in front of the Duomo Cathedral and enjoying the sun.
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